Shopify pricing plans
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Shopify Pricing Plans: Which One Is Right for You?
Choosing the right Shopify pricing plan can feel a little overwhelming, especially if you’re just starting your eCommerce journey. Shopify offers several tiers, each with different features and benefits, catering to businesses of all sizes. In this guide, we'll break down each plan so you can confidently choose the one that fits your goals — and your budget.
Why Shopify?
Before diving into pricing, it's important to understand why Shopify stands out. With powerful tools for inventory management, seamless payment integrations, and beautiful website templates, it’s a platform designed to help businesses grow.
An Overview of Shopify’s Pricing Plans
Shopify currently offers five main options:
Plan | Monthly Price | Best For |
---|---|---|
Starter | $5 | Selling through social/media platforms |
Basic | $39 | New eCommerce businesses |
Shopify | $105 | Growing businesses with higher sales |
Advanced | $399 | Large-scale operations needing advanced reporting |
Shopify Plus | Custom Pricing | Enterprise-level businesses |
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Detailed Breakdown
Starter Plan — $5/month
Perfect for those who want to sell products without building a full online store. You get a simple link to share on social media or via email.
Features:
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Sell on Instagram, Facebook, and WhatsApp
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Basic order management
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No online store
Basic Plan — $39/month
The best option if you're just setting up your first online store.
Features:
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Fully functional online store
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2 staff accounts
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Basic reports
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Up to 1,000 inventory locations
Who should choose this?
New businesses focused on building brand presence and generating their first sales.
Shopify Plan — $105/month
This plan offers better reporting and more tools to help you scale.
Features:
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5 staff accounts
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Professional reports
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Standard credit card rates
Who should choose this?
Businesses seeing steady traffic and consistent monthly sales.
Advanced Plan — $399/month
Designed for scaling businesses needing detailed insights and lower fees.
Features:
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15 staff accounts
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Advanced report builder
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Third-party shipping rate calculation
Who should choose this?
Stores processing large volumes of orders with complex logistics.
Shopify Plus — Custom Pricing
Tailored for enterprise-level businesses, Shopify Plus offers unmatched flexibility.
Features:
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Dedicated account manager
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Access to Shopify’s Launch Engineer team
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Advanced API integrations
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Fully customizable checkout
Who should choose this?
Global brands, high-volume merchants, and businesses requiring custom solutions.
Additional Costs to Consider
While Shopify’s pricing is straightforward, remember there are potential extra costs for:
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Premium themes (around $100–$350 one-time)
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Paid apps
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Transaction fees (if not using Shopify Payments)
Budget accordingly to avoid surprises!
Which Shopify Plan Is Best for You?
If you're just starting: Go with the Basic plan.
If you're growing steadily: Upgrade to the Shopify plan.
If you're scaling big time: The Advanced plan offers the best tools.
If you're a major brand: Consider Shopify Plus for a truly custom experience.
Final Thoughts
Choosing the right Shopify plan depends on your business size, growth goals, and budget. The good news? Shopify makes it easy to upgrade (or downgrade) as your needs change. Start small, and as you grow, Shopify will grow with you.
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